For Online Coaches Selling Group Programs, Masterminds, Courses, or Memberships
Get the EXACT Content Sequence that makes your audience beg to buy your next program without you having to pitch it.
In less than 2 hours - you can map it out so you can have your audience DMing you "shut up and take my money" before you even open the cart, getting your next program sold out faster than your last one.
Instant Access to Full Workshop + Bonuses
(619) 363-7504
support@kamilavonretteg.com
For Online Coaches Selling Group Programs, Masterminds, Courses, or Memberships
Get the EXACT Content Sequence that makes your audience beg to buy your next program without you having to pitch it.
In less than 2 hours - you can map it out for your social media & email list, and have your audience DMing you "shut up and take my money" before you even open the cart, getting your next program sold out faster than your last one.
Instant Access to Full Workshop + Bonuses
(619) 363-7504
support@kamilavonretteg.com
For Online Coaches Selling Group Programs, Masterminds, Courses, or Memberships
The Content System That Gets Clients DMing "I Need to Be In This"... Before You Even Mention Your Offer
This is the exact pre-selling content system I use before every program launch on social media & email list, that can have your audience DMing you "shut up and take my money" before you even open enrollment, getting your next program sold out faster than your last one.
Instant Access + Bonuses
Selling doesn't have to feel hard.
For years, I felt uncomfortable pitching my programs.
I felt awkward, pushy, sleazy... I was scared people would unsubscribe or unfollow me. I would brace for the "Who the hell does she think she is?"
So I worked on my sales skills. I improved my close rates, got better at handling objections, optimized my launches and funnels.
And while that helped, selling still felt like pulling teeth.
I wondered if maybe my audience was dead? Maybe I just needed more leads, more visibility, and surely then, my sales would improve.
And so I spent thousands on ads... and yet, selling still felt hard.
That's when I realized I was approaching my launches all wrong.
And feeling awkward selling had nothing to do with my personality or even with my offer.
Most coaches sell to people who aren't ready to hear it.
So, OF COURSE, it feels harder than it needs to.
❌ They don't need to be nurtured.
It has nothing to do with nurturing your audience. The way most people "nurture" is just a bunch of BS fluffy "value" content that's posted for the sake of posting.
❌ They don't need lower prices or better bonus stack.
It has nothing to do with changing your program prices, adding more bonuses, or changing your features so your program sounds better.
❌ They just don't care enough to buy right now.
It also has nothing to do with having a bigger audience. There are likely already tons of ideal clients in your existing audience.
People buy because they CAN'T NOT BUY.
They buy because they feel that magnetic undeniable pull... where they think about your program, they imagine being in it, they think about your sessions together, they see themselves getting results....
And they can't help themselves. They have to be in.
That feeling isn't created logically. It's an emotional response.
most COACHES TRYING TO SELL:
- Stares at a blank caption box on Sunday night, knowing she "needs to post something" before cart opens Monday, with no idea what
- Writes the sales page first, then panics about how to get people to actually read it
- Drops the cart-open post and watches her engagement go quiet, like everyone suddenly remembered they had somewhere to be
- Spends launch week in pitch mode, feels the ick rising every time she hits publish, tells herself it's just one more day
- Closes cart 6 spots short of the goal, blames the algorithm, the time of year, the economy
- Adds a bonus on day 4 because nothing else is working
- Drops the price on day 5 because the bonus didn't work either
- Tells her audience the cart closes tonight, extends it 48 hours, hates herself a little
- Watches a competitor sell out a smaller list and can't figure out what they're doing differently
COACHES WITH PRE-SOLD CLIENTS:
- Opens cart on Monday and 12 sales come in before lunch from people who decided two weeks ago
- Writes the sales page last because by the time she writes it, the buyers are already waiting
- Has a waitlist that fills itself because the content she posted last month built it
- Drops a single post and her DMs flood with "when does this open" before she's named a price
- Launches without launching, because the selling already happened
- Shows up to launch week calm, because the cart opening is a formality, not a Hail Mary
- Closes cart early because the cohort filled, not because she's done waiting
- Doesn't drop the price because the buyers paid in full and asked if there was a higher tier
- Watches competitors scramble during launch week and goes for a walk
- Ends the launch with a full cohort, a quiet weekend, and her next stir already in motion
People buy because they got activated... waaaay before the cart was even open.
Anytime I do this, my results are night and day difference.
The truth is, your launches don't feel hard because you're bad at selling.
It's because the content you posted in the weeks before the launch wasn't doing the work it should have been.
And when you fix it? Selling not only feels easier...
Selling becomes fun, exciting, and light.
And your results will speaks for themselves.
Selling feels effortless when you already know people want in
When you post the right content before you even drop the offer... You get people anticipating your launch.
That's when you'll start getting DMs from ideal clients saying:
Selling feels effortless when you already know people want in
When you post the right content before you even drop the offer... You get people anticipating your launch.
That's when you'll start getting DMs from ideal clients saying:
This happens when you tease your audience and seduce the sale before the launch or cart open.
You do this through an organic pre-selling content sequence you share on your social media or via email.
The goal of this content sequence isn't to get likes, saves, or go viral.
It's to activate future buyers. 🔥
When you do it right, you will see WAY more sales on cart open day.
You will see people getting into your inbox ASKING YOU to open the doors for them early because they HAVE to be in your program.
You will see your spots fill up faster than any other launch before.
Without having to pitch.
Without having to talk about all the details of your program.
Because your audience becomes pre-sold.
This is the simplest, yet one of the most powerful, things you can do before any launch or cart open, and it's what contributed to my results:
The pre-selling organic content sequence to use on your social media or email list to stir, tease, and seduce your audience and make them EXCITED for your launch or cart open.
So when you open the doors to your next group program, they're lining up, ready to buy, because they're already pre-sold.
INSTANT ACCESS TO THE FULL SYSTEM
One time payment: $97
(will be $197)
What you'll get in this system:
- The two-phase content sequence (stir → tease) for seducing the sale WAY before you talk about your offer and why the order is non-negotiable
- What goes in the stir phase, what goes in the tease phase, and the line between them most coaches blur
- How long to run each phase based on what you're selling (one-off launch, low-ticket offer, group program, mastermind)
- How to reverse-engineer your content angles from the offer itself, so you never sit down to a blank caption box again
- Why "nurture" content isn't enough to activate buyers
- The kind of content that pre-sells vs. the kind that entertains (and why "value posts" usually do the second, not the first)
- Specific prompts for generating stir and tease content, so you can sit down and write in 20 minutes
- What to do after the stir-and-tease window closes
- How to use this system whether you're launching in 2 months or next week
INCLUDED
The Pre-Launch Content Sequence to deploy in your social media & email
The two-phase system that I use before any program launch that has people DMing me before cart open, joining my program before they know all the details, and buying on day 1 of cart open
INCLUDED
How to turn one piece of content into multiple in seconds
Get the exact content workflow I used during my last pre-launch to sell this workshop, including how I only had to write ONE piece of content and turn that into several in seconds.
INCLUDED
When to Use A Waitlist (And When to Avoid It)
When yo use a waitlist for your pre-launch, when not to use a waitlist, and what to consider as you run your pre-launch to actually bring sales up when you open the doors.
BONUS 1
The Pre-Launch Timeline Depending on Your Program and Price Point
You'll get our recommended duration of each phase, so you can deploy it in as little as 5 days or even 8 weeks depending on when you want to launch, the price of your program, and more.
BONUS 2
Pre-Launch Content Prompts To Post In Each Phase
Easy content prompts for each phase so you show up like a thought leader, stand out in the market, and build desire for your offer before the doors open. This requires an understanding of persuasion - and that's what these prompts will guide you through.
BONUS 3
Download my aesthetic IG Carousel Canva Template
Get the exact carousel template I've used during my last pre-launch content sequence to sell this product, replicate it for yourself in minutes.
BONUS 4
Pre-Launch Email Swipe File I've sent that sold my $5k - $10k program without sales calls
You'll get several swipe files from email launches I've done for offers between $77 and upwards of $10K that I've sold purely from email and social media (no webinar, no sales calls)
BONUS 5
Plug-and-Play Waitlist Page ShareFunnel
If you use ClickFunnels 2.0, you can use our Sharefunnel to add our Waitlist Page template into your account. If you don't, you will learn how to structure it so you can easily replicate it.
I'm Kamila von Retteg
I'm your new business coach and the founder of Evergreen Icon®.
I've been helping online coaches build scalable businesses for the last 12 years.
I built four businesses. Sold one. Mentored hundreds of coaches to six and seven figures. My own brand has generated millions through launches and funnels.
I built my business around systems that hold me through every season of life. I'm not a theorist. I lived this. And I've spent the last decade helping people scale on shorter timelines than it took me.
The Pre-Sold Clients Content System is what I do before every launch for any new or existing offer to increase sales momentum.
I've sold out cohorts without selling publicly. This is the content piece that makes that possible. It's the first thing I do, every time.
I'll lovingly call you on your shit while cheering you on as you grow. I'll tell you what is and isn't working and why. Because you're ready for it. Join us.
Answering Your Questions 🙋🏻♀️
Q: Is this for me if I don't have an offer yet?
This workshop assumes you have at least one paid offer you're preparing to sell or relaunch. If you're still figuring out what to sell, you'll get more out of working on the offer first, and you can come back to this when you're ready to launch it.
Q: Will this work for a cold audience or paid traffic?
This is built for warm audiences, people who already know you on social or email. The content sequence you'll learn works because there's an existing relationship to build desire on top of. For pure cold traffic, you'd want a different mechanism (a VSL, a webinar, a long-form ad funnel). The principles still apply, but the execution is different.
Q: Can I use this for an evergreen offer?
This is designed as a pre-launch sequence, meaning it runs in the weeks before a cart opens. Some students adapt the principles for ongoing evergreen content, but the system as taught is for time-bound launch windows. If you sell evergreen, you'll get the most out of this when you have a sale, a relaunch, or a promotion coming up.
Q: What if my audience is small?
Audience size matters less than audience warmth. Coaches with 200 engaged followers who actually pay attention often outperform coaches with 20,000 ghosts. If you have an audience that reads your stuff, this works.
Q: How is this different from launch content I already do?
Most launch content starts when the cart opens. This system starts weeks before. The difference is that by the time you're "launching," the selling has already happened. Your launch week stops being a Hail Mary.
Q: How is this different from the content I'm already posting?
Most coaches post content that performs, meaning it gets saves, shares, comments, follows. Performance is not the same as pre-selling. Performance content trains your audience to consume you, not to buy from you. The Pre-Sold Clients sequence is built for one specific job: moving people from "I like her content" to "I have to be in this program." It's content that does selling work in the weeks before a launch, not content that builds general awareness or nurtures indefinitely. You'll likely keep posting your usual content most of the year. This is the system you turn on in the weeks before you sell.
Q: How is this different from 'nurturing my audience'?
Nurturing as most coaches teach it is a holding pattern. You post value, you stay top of mind, you wait, you hope. It's content designed to keep an audience warm, not to move them to a buying decision. This sequence is the opposite. It's content designed to activate a buying decision in a specific window, on a specific timeline, tied to a specific offer. Nurture content keeps the door open. This walks them through it.
Q: I've already bought a bunch of content programs. Why would I need this one?
Most content programs teach you how to write captions, build a content calendar, repurpose, batch, find your voice, or grow your following. Useful, but none of it answers the question you actually need answered when a launch is coming: what specifically do I post, in what order, for how long, to make my audience ready to buy before I open the cart? This workshop only answers that. It's not a content strategy program, a copywriting course, or a personal brand framework. It's a pre-launch sequence. If you've already learned the fundamentals, this is the layer most programs don't teach: how to turn the content you already know how to make into content that pre-sells.
Q: Can I watch the replay if I can't make it live?
Yes, the replay is included.
Q: What if I have more questions?
Send me a DM on Instagram @heartbehindhustle or email us at hello@heartbehindhustleteam.com
This workshop is included for our Evergreen Icon® clients.
EARNINGS & INCOME DISCLAIMER:
Please understand the results and examples shared below, including my own and those from clients, are not typical and are not a guarantee that you will achieve the same outcome or any specific result. I’ve been practicing online marketing and advertising for over 15 years and have built an established audience over that time. The testimonials and results featured below are from a mix of programs, 1:1s, and offers I have taught over the years and are shared for illustration purposes only. They should not be interpreted as earnings or income guarantees. Your results will vary and depend on many factors, including your experience, skills, market conditions, and how consistently you implement what you learn. Like any business, there is risk involved and success requires ongoing effort and action. If you are looking for something that works without any effort, this program is not the right fit.
This workshop is included for our Evergreen Icon® clients.
EARNINGS & INCOME DISCLAIMER:
Please understand the results and examples shared below, including my own and those from clients, are not typical and are not a guarantee that you will achieve the same outcome or any specific result. I’ve been practicing online marketing and advertising for over 15 years and have built an established audience over that time. The testimonials and results featured below are from a mix of programs, 1:1s, and offers I have taught over the years and are shared for illustration purposes only. They should not be interpreted as earnings or income guarantees. Your results will vary and depend on many factors, including your experience, skills, market conditions, and how consistently you implement what you learn. Like any business, there is risk involved and success requires ongoing effort and action. If you are looking for something that works without any effort, this program is not the right fit.
P.S. If you're reading this, you've probably had at least one launch where the cart opened and the room went quiet. The fix isn't a better sales page or more bonuses or another launch strategy. It's what you're posting in the weeks before. That's what we're walking through together on May 8. Two hours, $97, replay included. The next launch can feel completely different. Join us.
