In 2016, I burnt out completely. After three years of launching, posting all day on social media, and always having to do MORE MORE MORE in order to grow... I came to a point where my body screamed STOP!
I started having daily panic attacks, developed depression, and I felt lost.
I loved my clients, but the way I was going just couldn't continue.
Since then, I've tried a LOT of things to try to grow without working so hard. There were even times where I tried to convince myself to just "get over it" and that I can "suck it up."
But honestly? All of the strategies I was taught were exhausting:
❌ Doing 10-day livestream live launches
❌ Doing endless sales calls
❌ Charging high ticket for all my programs
❌ Having to post on social media daily to stay on top of mind
❌ Constantly having to come up with new, fresh ideas to stay relevant
❌ Having to TRY SO DAMN HARD
I needed to heal. I couldn't keep having my business rely on me so much. What was I doing all of this for? To work until I die? That wasn't what I wanted.
The saddest part was due to this all of this exhaustion I began to fall out of love with coaching. And that was honestly heartbreaking because I LOVED supporting my clients. But the process to ENROLL them in the first place? Was just too much.
So I changed it all.
Fast forward to today:
✅ My business consistently brings in upwards of $50K cash months
✅ I usually work only 10-20 hours a week
✅ I have no full-time employees and my profit margins are 👌
✅ I have my BEST WORK get seen in front of new people daily without posting on social
✅ People buy my course-based membership program every week on autopilot
✅ I haven't done a sales call in over a year
✅ I have a range of prices that work for all people in my community
✅ My main program is mid-ticket priced, which creates sales without me talking to anyone
✅ Charging mid-ticket allows me to only work 2-3 hours PER MONTH to deliver
✅ I work with the most committed and incredible clients
✅ 70% OF MY BUSINESS IS AUTOMATED 🤯
My life has absolutely transformed by adopting this new business model. I call it the Evergreen Experience model, which is a combination of evergreen automation and live (optional) activities.
My business is now REPEATABLE, SCALABLE, and mostly AUTOMATED.
I made money when I had COVID and all I could do was watching Friends on the couch.
I made money when I was on my 6-day vacation in Hawaii with my friends and partner.
I made money while traveling to Europe.
I made money while going on a shopping spree with my personal stylist.
This has been my secret weapon since 2020. And I have only this year started teaching my private clients about the strategies that got me here.
And now I'm ready to start taking on more clients to teach this process to, as well.
This isn't just about how to create a course. Or how to run a webinar. It's about building an entire EVERGREEN EXPERIENCE business model that can serve you for years to come.